Press Release

Sterling Bank of Asia supports San Juan’s BJMP Livelihood Program

In photo (L-R): Raquel Bumbay, VP-Marketing; Arlene Siongco, VP-Compensation and Benefits, Ethel
Peralta, VP-Management Support Services; JO2 Karl Julius C. Leano, BJMP representative; and Dan
Guevara, VP-Center for Learning

Sterling Bank of Asia (SBA) has selected San Juan City’s Bureau of Jail Management and Penology (BJMP)
as one of this year’s beneficiaries of their annual Corporate Social Responsibility (CSR) program, the Kind
Heart Gives Campaign.
Persons Deprived of Liberty (PDL) of San Juan City’s BJMP showcased their craftsmanship in their parolmaking project, which also serves as an opportunity for them to support themselves and their families
financially. The “parol,” which is one of the most iconic symbols of Filipino Christmas, is a staple
decoration in most houses.

“The parol is a great expression of the Filipinos’ faith and hope,” said Cecilio San Pedro, SBA’s President
and CEO. “We’d like to take this opportunity to extend our support to the PDL’s of San Juan City as we
move towards a brighter Christmas celebration in these challenging times,” San Pedro added.
During the announcement of the activity, Sterling Bank of Asia employees also ordered their own parols
to bring home and hang in their homes.
“It is inspiring to see how our fellow employees happily bought their own parols as a way of helping
these persons deprived of liberty,” said Dulce Edillor, SBA’s Human Resources Group Head. “From a
company-led initiative, our fellow employees voluntarily involved themselves in the project,” exclaimed

To know more about Sterling Bank of Asia, visit

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