Jollibee Group Foundation’s Farmer Entrepreneurship Program: Enabling Growth, Sharing Joy

MANILA, Philippines. August 13, 2021 — Jollibee Group Chairman and Founder, Tony Tan Caktiong, decided to pursue a bold and valuable idea back in 2008. He thought: what if the company were to buy directly from farmers so they can have a regular and stable market to sell to? This comes from a recognition that even if agriculture is one of the country’s key sectors, farmers remain to be among the country’s most vulnerable, and their lack of opportunities and resources prevents them from earning a higher income. Jollibee Group Foundation (JGF), the company’s social development arm, then took on